The Racine Raiders have partnered with AMNJ Enterprises to be the official sponsor of the Raiders jerseys, part of a multi-year deal between the long-time partners. As part of the deal, the Raiders home and away jerseys will feature the Domino’s logo on each shoulder. Domino’s will also receive other promotional considerations, including being a sponsor of the Raiders live video stream and the Domino’s Pizza Halftime Football Toss competition.
While many sports teams and leagues have had jersey sponsorships, it’s far less common to see in semi-pro football. The launch of the Raiders live video stream that averaged 1,200 viewers per game and the team’s participation in community activities where players wear their jerseys during one-on-one and small group interactions helped lead to the partnership between AMNJ Enterprises and the Raiders.
The sponsorship includes the home and road jerseys. The new jerseys will include two different pairs of pants which will give the team the ability to mix-and-match styles for different games, a popular trend in sports.
AMNJ Enterprises operates two Racine Domino’s locations and one in Burlington. The Racine locations are located at 5100 Washington Avenue and 3743 Douglas Avenue. The Burlington location is at 680 Milwaukee Avenue.
The jerseys were printed locally by Cratus Sports in nearby St. Francis, Wisconsin. This continues a commitment by the Raiders to buy from local businesses.
